I’ll just be frank – how in the fresh hell is it almost 2017?! I’ll have been out of college for six years in 2017. My 10-year high school reunion is in 2017! I’ll enter the last year of my 20s in 2017. Sweet Jesus. Let’s get into the makeup talk before I go off the deep end.
Makeup trends came in hot in 2016.
“But Elise, aren’t there trends every year?”
Yes. And there are trends every season. But I saw something new in 2016 where we cycled through trends faster than we did seasons, and every makeup brand had to jump on board. I associate a lot of things with social media these days, and cycling through trends faster than ever before, I believe, directly correlates with social media. We see something on everyone, get obsessed, gobble up as much of it as we can and then it quickly reaches a saturation point. Enter next trend. Repeat. Some of these trends have the potential to carry over to 2017, and some I think (and hope) are already headed back into the Caboodles.
The Instagram Brows
Girl, you know. Fill, reshape, carve out, snatch, fleek, you name it. It’s the 30-minute brow process and it’s fading fast. We saw natural brows on the rise this year and I couldn’t be happier. Harsh brows are (again) becoming a thing of the past. When I say natural, you know I still mean those suckers are filled in with a pencil and gelled in place. But a lighter, feathery look is replacing the dark, sharp, slick-like-vinyl caterpillars above your eyes.
Staying or going: I think the Instagram brows are dead. Natural brows are here to stay… until glitter brows become a new bandwagon.
Freckles were quite possibly the most polarizing beauty trend of 2016. Not that we love or hate natural freckles, but that drawing them on was either incredibly cute or horrifically tacky. I might be one of the biggest advocates for faux freckles, when they’re done right. You can reach smallpox levels pretty quickly without the right product and/or technique. If you have natural freckles, let those babies shine through! I’m quite over the super full-coverage look every single day and if you have beautiful features to let peek through, go for it.
Staying or going: I don’t think freckles have had their moment in its entirety. I’d expect them to stick around through the summer of next year.
Quick! Name a makeup brand… Got it? Yes, they have contouring products if not a full-blown kit. Contouring has been a trend for a minute now but it reached its peak in 2016. Carving the cheeks, chiseling your jawline and nose, slimming the forehead, the neck, enhancing your clavicles and even your boobs. We contoured just about every part of our damn bodies this tear, and the makeup industry met that demand.
Staying or going: Sayonara. Contouring will always exist but the taupe rectangles under the cheeks will soon be no more.
Blinding Astronauts on the Space Station with Your Highlight
Lemme just slide on my RayBans real quick… holy shit, the highlight is everywhere. EVERYWHERE. Catching the light with the high points of your face slid into oil slick territory in 2016. I’m never opposed to a “lit from within” glow, or even a highlight that catches the eye, but I can’t comprehend the appeal of looking like a Krispy Kreme donut.
Staying or going: It’s out of here. The popularity of highlighting products will continue, but the application process will scale back drastically.
Lashes had a major year in 2016. I wore lashes more often in 2016 than I have all the previous years added together, if I had to guess. Dramatic lashes with smoky eyes, full lashes with wide-eyed looks and lengthy lashes with no eyeliner for casual-but-chic moments. We’ve seen it all and I did it all. We saw more lash brands emerge than ever before. Drugstore brands have amped up their game and indie brands came rushing in like a stampede. There’s nothing better than the perfect lash to top off your look.
Staying or going: Lashes aren’t going anywhere. With the amount of styles and options available and the rising popularity of lash extensions, they’re here to stay.
Hair in general has had a huge year, from cuts to color. But extensions, wigs and weave are everywhere you turn. After the popularity of the lob, I’m starting to see more people turn to a little assistance to get those locks flowing again. I think we as a people were traumatized by all the bad extensions of the late-2000s and early 2010s that they faded for a while, but those bitches are back with a vengeance.
Staying or going: Here to stay. There’s so many options for fixing up your tresses for thickness and length these days that there’s really no excuse for looking like Paris Hilton circa 2006.
You know I want to know what you’re absolutely tired of seeing and, of course, what you’d like to see more of in 2017. Don’t be shy.